freset was founded in 2004, operating as a small retail business in South-East Melbourne. Over the years, we’ve evolved alongside our customers, refining our focus, products and approach to modern fashion.

Today, freset specialises in high-quality press-on nails designed for easy everyday wear. Each set is carefully handmade and curated to balance style, comfort and longevity. Our press-on nails provide a salon-quality look without the commitment or damage of traditional nail services. 

With a physical retail store in Melbourne CBD at Shop 8/259 Collins Street, VIC 3000, freset brings together the best of in-store experience and online convenience. 

We believe beauty and fashion should feel effortless and accessible.